India is a relatively poor, highly
populated country. However the country is large and requires an efficient
method for traveling. Given that the common family will not purchase large
vehicles due to the space dilemma and costs, it would be in the automotive
company’s interest to sell large quantities of the motored scooter.
Furthermore, the high levels of political corruption have caused the fuel costs
to rise; rising fuel costs is an important customer disincentive to consider
when deciding what type of motored vehicle to export.
Having said that corruption is the
root for disincentive, corruption is also a means by which the organization can
sustain or increase sales. Corruption is the largest business in India. Besides
the potential aid from corruption, the exporting business should be easy to
establish since the government is attempting to make foreign access to the
local markets easier. Success of scooter sales is guaranteed.
No comments:
Post a Comment